Olson Woodworking

Logo & Branding

Overview

Olson Woodworking is a local New Orleans company specializing in custom home projects and renovations. The owner wanted to update the look of the company to better represent his work and personality.

We explored several variations of logos before agreeing on this mark that references his love of wood textures and his polished but organic style.

Deliverables

After picking a logo, I created a branding guide explaining how to use the new logo and colors on print materials, social media, and web.

Primary lockup

Secondary lockup

Sketches & color exploration

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