Homesteaders Life
Web design & branding
Overview
Homesteaders Life is a company specializing in end of life planning. Their old website was dated and did not serve their customers, so they reached out to my team to redesign the site and update their branding.
I worked as the web designer with a developer, project manager, and our clients to refresh the old site in Hubspot. Not only did this make it a more useful tool for existing and potential customers, but the Hubspot platform allowed the client to easily update the website and execute marketing campaigns as needed.
Old website
New website — desktop
New website — mobile
Design system
For web projects like Homsteaders, I use an atomic component structure to create reusable assets in templates and pages.
I separated out my base colors, fonts, icons, buttons, and other pieces into atoms, then I used those components to create repeatable modules and larger structures and templates. Finally, I brought all of the pieces together into the site pages.